It’s easy to get caught up in the “How?” and the “When?” questions of running a business. However, the most important question a business owner can ask themselves is “Why?” Specifically, “Why am I running this business?” Recently, I shared on social media that I’ve been doing some of my own personal reflecting on my why. I’m about four years into running this business, and though I’m in a good flow, sometimes even the best things start to feel a bit stale. Reflecting on my why helped me counteract this and bring me back to a place of feeling fulfilled in my business.
My Why
One thing that’s always motivated my passion for helping people find peace with their money, is my past experiences with my family. When I was growing up, both my parents experienced a lot of financial stress. This issue affected our whole family, especially my mom, very deeply. As an adult, I knew that I didn’t want to follow in their footsteps. Beyond that, I also wanted to make it possible for other people to avoid that level of money anxiety.
At Peace With Money was born out of a desire to help business owners create money systems that were restorative to them, rather than demanding machines that set the pace for the rest of their lives. Continuing to reconnect with this purpose of my business keeps me feeling fulfilled in my work.
Letting Your Why Inform Your Offerings
As business owners, we need to make a lot of decisions. Referring back to our why when we need to come up with offerings or think about who 
we want to work with can be immensely helpful. I encourage you to spend some time thinking about your why and your current offerings, and how they’re related. Is your why reflected in what you offer? Do you feel fulfilled by offering those products or services?
Business Why vs. Money Why
In the past, I’ve written about discovering your Money Why. This is a bit different than the why I’m talking about today, which we can call your Business Why. Your Money Why is a purpose and a plan for the income you make; your Business Why is more about the purpose and meaning you derive from running your business. It’s about considering what you want to see in the world, and how you want to make a difference. Both are very important to consider! If you’d like to learn about establishing a Money Why, read more here. I also recommend checking out my free e-Book, 3 Essential First Steps to Starting a Business. This one has a whole section on getting clear on your why that you might find helpful.
Angela
