Your money “why” is like your business’s compass, because it’s hard to get where you’re going if you don’t know exactly where you’re going or why you’re going there! Everyone talks about finding your “why” – your motivation or purpose – in business. Doing so is absolutely important, but today I want to talk about your money “why” because I think that is equally important to the direction of your business. Knowing exactly what your goals are for the money your business generates will guide you in your financial decision making process and ultimately to the realization of said goals.
My Money Why
When I started my first business, I wanted to make some “extra money.” The problem was, I really wasn’t clear on what that money was for. Without direction that extra money seemed to simply come and go. When I started my bookkeeping business, I had a specific goal for the money I was making: I was paying college tuition for our oldest daughter. She has since graduated and I am now in the process of putting our second daughter through college (three years to go!). After my goal for my money is to supplement our retirement, so that my husband can leave his demanding career. Because I know specifically what these things cost, I have an exact number to set as my revenue goal.
Whether you have started your business to fully support yourself or your household, or you’re doing a side hustle to pay for “extras,” if you know your money goals and can get some exact numbers you need to meet in order to reach these goals, you will be so much more clear on how to get there. This added clarity will simplify your decisions, and make your objective more clear. You will also be more likely to make better decisions to maintain your business’s profitability. They always say, “keep your eye on the prize.” Doing so is a lot easier when you know what the prize is!
So, ask yourself a few questions: Why did you go into business? What are some life goals you have that cost money? What are some specific financial goals you need or want to meet with your income? Come up with specific numbers and stay focused on those – now you know your money why! If you need some assistance getting to the bottom of your money why, perhaps you’d like to check out my Business Beginnings or Turning Points packages.