I recently had the pleasure of interviewing Jennifer Graham, a photographer and solopreneur, and we got to talk about how she’s adapted her business to COVID-19. Originally, her main income was in-person photoshoots. A week before shelter-in-place orders went into effect, she saw about $10,000 worth of shoots cancelled. Immediately, she began to think, “How am I gonna pivot?,” and I’m excited to share some of the strategies she came up with today!
Jennifer adapted to the quickly shifting atmosphere by adding some new offerings to her repertoire. The first one she told us about was an offering to help business owners organize their visual branding materials. She’s created an offering to cull, edit, and arrange the photos her clients already have to best convey their branding. Since this can all be done remotely, and there’s a huge incentive to ramp up digital presence for most businesses, this is a timely offer.
Jennifer’s also created offering called Lights, Camera, Action!, which offers the client help with staging and lighting at-home photos, shoots, zoom calls, you name it. Another relevant way to adapt to these digital times, this offer is also a way for her business to recoup some income while practicing social distancing. In addition to this offering, she’s also been offering short tips and tricks videos on her Instagram feed.
Since our interview, Jennifer has started to offer Family Porch Portraits, which comply with social distancing and donate 50% of their proceeds to local charities. This offering combines the need for physical distance with the opportunity for people to give back to the community, something that’s very important right now. I love the way she adapted her services to be so specific to the conditions of shelter in place, while still getting to do what she loves.
Working on the Business, Not In It
During our interview, Jennifer spoke about how, with the removal of regular photoshoots from her calendar, she’s had more time to work on her business, rather than just in it. Rather than simply doing shoot after shoot, she’s had room to pause and think about what she’s creating through her business. This is a rare opportunity for solopreneurs to reflect, and I appreciated that she mentioned this as one of her priorities. I’d recommend doing some introspection on your business, if you haven’t been able to yet!
You can watch the full video interview with Jennifer here, and you can visit her website and Facebook page to learn more about what she’s doing. Her adjusted offerings are great examples to follow for solopreneurs, and I’m glad to be able to share them with you all. She also had some great insights on dealing with the shelter in place from an emotional perspective, so we’ll discuss that next week.