Stop Expecting “Business As Usual”

So far, 2020 has been a challenge for many business owners. The COVID-19 pandemic and its economic fallout and the protests that have broken out around the country have both rocked the business landscape. Many solopreneurs and business owners have had to completely reshape their offerings and financial strategies. Perhaps this includes you!

This time last year, I shared my thoughts on how to do a mid-year review. This time around, I’m thinking about how rather than reflecting on the year so far, it’s time to adapt to a new and different future. I had prepared a blog post about how my income expectations faltered as the pandemic set in. However, because so many people ended up needing help straightening out their books, I blew my original income goal out of the water! My point with this post was going to be how important it is to not let a dismal situation limit your expectations for your business. But, at this moment, I think there’s something deeper to learn. In these rapidly-changing times, it’s important for us to adapt and be gentle with ourselves.

No More “Business As Usual”

Despite the many plans for re-opening the U.S., for many of us, things are not going back to normal. Perhaps you already know this from looking at your bottom line. Or maybe you’ve seen reports about how small businesses have been affected at large. The economic effects and social effects of recent times have created a lasting change in the small business landscape. It’s important for us as business owners to prepare for things to continue to change. This can look a myriad of ways. Creating a money system and putting together a savings cushion are two great strategies for establishing financial resiliency if you want extra ideas.

Just because things aren’t going back to normal doesn’t mean it’s all doom and gloom, though. Aside from the economic effects, both the pandemic and the recent Black Lives Matter protests have also enriched the business landscape from a social perspective. There are so many opportunities for collaboration! Now more than ever, we have an opportunity to lift each other up. If you want more ideas for collaboration, check out my article on 7 Tips for Business Owners During COVID-19 and my Cash Flow Reboot Guide.

Be Gentle

Don’t be hard on yourself if you don’t meet your income goals or if your business is struggling. Conversely, if you find yourself getting a ton of business as a result of the pandemic, don’t work yourself too hard, either! Coping with changes in your business can be challenging. Giving yourself the space to be present with feelings that come up and get enough rest are of paramount importance. The reality is that, no matter how hard you grind right now, in many cases things are still going to be challenging. This is a hard time in the world for most people, solopreneur or not! Be gentle in your expectations of yourself as best you can.

Be Present

In addition to stepping up to give your emotions some space, this is also a time step up for your community as a business owner. The current moment we are in is showing us many ways to do this. Whether we choose to uplift Black colleagues, create fundraising projects, or present some offerings for free, we’ve got options in how to contribute. I think that, if we want to, we can use this moment to permanently change how we do business. I love the way that Proposals for the Feminine Economy frames businesses – as “needs-fulfillment machine[s].” How can we find ways to do business that meet, not only our own needs, but the needs of those around us? Both COVID-19 and the Black Lives Matter protests have shown us how connected we all really are – socially and economically. This is a question we can sit with right now.

What are your thoughts about business as usual? Has your business experienced any bumps in the road? Please sound off in the comments below. If you’re feeling in need of more guidance on how to navigate this time, don’t hesitate to check out my services and schedule a call.

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Angela

Image by Christin Hume

Solopreneur Spotlight: Bri Crabtree on Adapting as a Professional Performer to COVID-19

Bri Crabtree is a professional circus performer. She juggles, unicycles, and entertains people of many different ages with silly antics. Typically, she performs at a variety of events. When COVID-19 hit, her work for the foreseeable future was cancelled. Bri quickly pivoted both her business tasks and personal finances to address this new challenge. Here are some of the insights she shared with me in a recent video interview.

Making Connections & Staying Connected

Bri told me that as soon COVID-19 began impacting her work, she started making personal connections and reaching out for opportunities. She also spoke about her social media strategy during this time. She told me she’s become more active on social media in order to maintain a presence in her clients’ minds. Through online offerings like her Silly Circus Show virtual parties, posts to her Instagram, Facebook, and her newly created Patreon account, she’s staying connected to fans. These accounts give her a chance to do a lot of behind the scenes work and show her clients what those processes look like. Making content like this also gives her more time to work on the many costuming, puppet-making, and other prop-related projects involved in her business. I loved this video from her costume closet!

Opening Income Streams & Applying for Aid

When Bri reached out to others looking for opportunities to make up for her lost work, she found solutions in the form of new income streams. She was offered a babysitting job and directed to a place where she could take paid surveys.

She also applied for aid in a couple different forms. She applied for unemployment early on, although she didn’t get good results. She also applied for EBT, and applied for and received a grant from the Bay Area Safety Net Fund.

Her new virtual party offerings, stickers, and her Patreon account are also new income streams that she has opened during COVID. All of this combined shows Bri’s flexible and diverse approach to adapting her business during this time.

Zeroing In

Bri talked about how important it was for her to “zero in” on essentials and pare down her budget. One thing that’s been particularly helpful is going out to eat less, and cooking more at home. She’s been buying staple foods in bulk, for economic reasons and to keep herself well-stocked. Many people are trying to stay focused on essentials right now. Bri and I worked to establish a comfortable spending plan for her life. Here’s some ideas on how to do that for yourself.

Keeping A Good Mindset

Maintaining a good mindset through these challenges has been key for Bri. Much like my interview with Jennifer Graham, Bri shared some specific things that have been helping her out. She’s been learning to play the ukulele (and sharing her progress!). She also works out four times a week, citing Ground Up Fitness Home Workouts as one of her favorite resources.To keep track of both of these projects, each day she uses a motivational sticker calendar.

Finally, she spoke to me about feeling financially confident during these challenging times, because of the work we’ve done together on her finances in the past. As a coach, it’s good to hear that work is paying off.

Flexible Thinking

The many ways Bri has adapted her business to the conditions of COVID-19 show a lot of flexible thinking. She problem-solved in a number of ways, from adapting her offerings to the digital realm, to pursuing income streams unrelated to her talents, to applying for aid and creating healthy routines for herself. Her new approaches to her business have not only kept her afloat, but also created new opportunities. The fact that she has created a Patreon and gotten to create more behind-the-scenes content for her clients is a wonderful use of her time. It allows her to work on those projects, and create more interest in her work.

You can watch our full video interview here. You can also follow Bri on her site, check out her Silly Circus Show, support her on Patreon, and see what she posts on Facebook and Instagram. If you enjoyed this article, you might also like the two I wrote about how Jennifer Graham, a photographer in the Bay Area, has adapted to COVID.

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Angela