Once you’re earning a lot of money from your business, you’re set – right? It’s easy to think that way, but the truth is that high earnings give the illusion of affluence without the security or freedom that comes along with true long term wealth building. I use this term to refer specifically to investing.
In Barbara Huson’s book, Secrets of Six Figure Women, she interviews many high earning women who she calls Modest Accumulators, high earners who spent too much and saved too little. Their issue was not with making money, but rather, managing it. Do you find you have this issue too? It can be easy to have cash flowing in, and yet you find you still have no savings or investments.
Taking the time to learn to manage your money and build up your wealth is a separate project all its own – and an important one! Often in running our own business we are so fixated on creating something profitable. But once we’ve got profit, we need to have something to do with it! This is what wealth building is all about – creating a mindful strategy to utilize and maximize those profits so they support your lifestyle in the long term.
Fend Off Fear
When it’s put that way, doesn’t wealth building sound like a good idea? Yet so many people are hesitant to do it. Many of Barbara’s interviewees had a wide range of excuses for not investing their savings, but the underlying reason was the same for most – fear. They feared making a wrong decision, not understanding how the market works, or not knowing what to invest in.
The ironic truth here is that the longer we delay investing, the more money we lose out on. The more time our investments have to accrue interest, the better! So the best thing to do is to start learning, and start investing. Start listening to a podcast , read a book , or check out my post on financial self-education resources. Figure out what gaps in your knowledge scare you, and start to fill them. The only way to build wealth, is to start doing it!
Invest Money To Have Money
Some say, “When I have money, then I will invest,”but it doesn’t really work that way. You won’t ever have money until you start putting money to work for you. While you’re at your job making money, your money can also be out making money, if you invest. Here’s a clear outline of how to do that, according to Barbara’s investigation.
Automate regular transfers from your bank account to an investment. Automation is one of my personal favorite tools for wealth building. You can read more about automation in my post about it!
Delegate – find a financial professional that can help you evaluate your investing decisions. Working with a professional also adds a dose of accountability to keep your investment plan on track.
Educate and Communicate – silence around money is what keeps us stuck. Comparing compensation and exposing pay gaps at work is one issue communication takes care of. Financial empowerment can also be achieved in group efforts. Barbara interviewed many of the women who were involved in investment clubs with other women. I often advocate for having a money buddy or a mentor. Breaking the taboo around money can help us all build better strategies.
Finally, I want to add a note about the need for diversification. Any professional will tell you that it’s important not to put all your eggs in one basket. One of Barbara’s interviewees realized she was investing everything back into her own business, but not actually building any wealth in a diversified way. Regardless of whether you are a business owner ensuring that you are working towards a portfolio of investments is important to note.
Now go forth, and start building your wealth! Women deserve security and the resources to take care of themselves – that’s why I do what I do, and why I want you to invest. If you’re interested in talking to me about finances around your solopreneur journey, check out my Services and book a free/no obligation call!
Image: Zdeněk Macháček